Marketing Rules in Social Media to Break

Posted on April 12th, 2015 | by      

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Hello, readers.  Welcome to Sunday and my second day of my marketing posts. I hope you have had a good weekend so far and that you are enjoying whatever you are doing.  I’m taking an unconventional approach to my blog today and i hope that you will like it.

Marketing is essential for your business’ success. But did you know that there are some rules in marketing that can actually hurt your business rather than help it? According to an article  on Business 2 Community, there are some rules that people follow that actually shouldn’t be followed anymore.

Rule #2: Not every social network is best for your company

We agree that you don’t have to be present on every social network out there. But, that doesn’t mean that you should limit yourself to Facebook or Twitter just because that’s what everybody in your niche does.

You might think that your business can’t have a presence on Pinterest or Instagram because you don’t have enough visual content to keep your followers engaged. But, if you’re creative enough you can make Pinterest work even for the most “boring” niches. You can share infographics, famous quotes or statistics in your industry just to name a few. You can have your Instagram account filled with “backstage” photos of your employees or inspirational quotes or even photos with your customers enjoying your products to show the human side of your brand.

Don’t be afraid to stand out! Instead of trying to follow the rules, you should focus on getting to know your customers and the social places they love and use. That’s where you should be too.

If you follow some of these marketing rules in this article, maybe you should think about it differently. As you can see, these rules don’t always give you the best results that you might have had if you hadn’t followed them.

Thanks for reading my posts and I hope you’ll come back again. Tomorrow I’ll be here with another tax article for you, so please stay tuned. Have a great day and thank you again for following my blog.

 

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