How to Market with a Small Budget AP

Posted on April 5th, 2015 | by      

Good morning, everyone. Today’s Sunday and it’s the second day of my marketing posts. I hope that you will enjoy this next blog that I have for you.

Now, it’s not a big secret that a lot of people have trouble with coming up with working capital and being able to market their business.  So I found an article that talks about some tips on how to market with a small budget. Look at the quote below from the article.

1. Quit Automating and Start Engaging

Since most of my suggestions here involve the use of social media, I want to be clear about one thing right off the bat: if you’re pushing salesy content through your social media accounts to a bunch of fake followers, or simply letting your accounts run on auto-pilot, you’re doing it wrong. To beat a horse that is (or should be) morally, ethically, spiritually, physically, positively, absolutely, undeniably and reliably dead: social media is about engagement.

You’d be hard pressed to find an example of someone who’s done a better job at using community-specific best practices to effectively attract an audience than Michael Krigsman, Founder and Co-host of CXOTalk (@cxotalk on Twitter). According to Krigsman, “For small companies, social media offers tremendous opportunity to engage a community of potential customers at low cost. The key is identifying topics that matter to your audience and then finding ways to pull them in. Ask questions, solicit opinions, and recognize great comments are all important. Use social media to communicate and engage, rather than to sell.”

This article has some great tips that you can use if you have a business but you don’t have a lot of money to market that business. The truth is that there are a lot of things that you can do for marketing your business even if your budget is limited. So read the rest of the article and see what it has to say.

I’ll be back tomorrow with some tax tips for you.  I hope you have a great rest of the weekend and enjoy whatever it is that you do.


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